TEF now accepting ‘Christmas in July’ applications
The Tourism Enhancement Fund (TEF) is now accepting applications for this year’s staging of its ‘Christmas in July’ Trade Show, which will once again offer local producers an opportunity to showcase gifts and souvenir items to promote their products to alternative markets.
According to the stipulations outlined by the TEF, products may be from the categories of desktop solutions, spa and aromatherapy, decor, clothing, fine art, jewellery, souvenirs, food, and products created from organic and natural fibres. Interested companies and individuals are being asked to complete an Expression of Interest form via the TEF’s website at www.tef.gov.jm, and submit all required information by May 10 at 5 p.m. to create the scope for their participation.
The list of selection criteria includes the overall design, durability, labelling and the tags, packaging and accessories, pricing, functionality, product relevance and cultural connections. Since it was introduced as a tourism marketing tool in 2014, the Christmas in July Trade Show has been a phenomenal success, showcasing more than 1,000 local manufacturers and artisans, who have earned approximately $150 million from the tourism industry and corporate Jamaica.
Christmas in July is a collaborative effort of the Tourism Linkages Network, a division of the TEF, and its partners, the Jamaica Business Development Corporation, Jamaica Hotel and Tourist Association, Jamaica Promotions Corporation, and Jamaica Manufacturers and Exporters Association.
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