Two weeks ago I followed various social media pages as they captured the spirit of the Jamaica Carnival road march. One of the videos that held my attention was from @duttyberry, who interviewed a beautiful young Jamaican woman, stunning in her costume, walking down the road. She was flawless; all things right — her hair, make-up, and her little Louis Vuitton clutch attached to her wrist. She was confidently out to have fun, and I felt her joy.
His questioning was to unearth how much she had to spend to prepare for the day. She responded: “About US$2,000 for the costume and US$500 for advance prep for hair, nails, etc,” roughly $380,000 to participate in the day’s event.