Digital wallet provider Lynk and advertising solutions agency the Yello Media Group recently forged a strategic partnership that will see the entities launching a new e-commerce solution for micro, small and medium-sized enterprises (MSMEs).
The partnership aims to provide hundreds of MSMEs with access to Yello’s mission of connecting businesses to consumer needs supported by Lynk’s effort to grow small businesses through its digital payment solutions, making it easier for them to access e-commerce and payment services.
As part of the partnership, Yello will support businesses with its website development solution during the first phase. Lynk, on the other hand, through its LynkBiz platform, will enable business owners to integrate a digital payment platform into their businesses utilising a ‘Scan to Pay’ QR code at physical locations and a ‘Pay with Lynk’ button to enable e-commerce transactions on business websites.