Jamaica welcomes 55,000 visitors post-Hurricane Beryl
Jamaica has welcomed 55,000 visitors since reopening its ports following Hurricane Beryl.
Tourism Minister Hon. Edmund Bartlett made the announcement at the opening of the 10th staging of the Christmas in July trade show, held at the National Arena on July 11 and 12.
“On July 2 and 3, we had no tourists arriving in Jamaica,” he said. “But on the Fourth of July we started receiving visitors again. In just seven days we’ve brought in a total of 55,000 visitors.”
“This is what resilience looks like,” he continued. “We can assure the world that 80 per cent of our assets are intact, and we are ready to welcome you. Our visitors returned because they had confidence in our promises, knowing the integrity behind them.”
Bartlett highlighted Jamaica’s role as a global leader in tourism resilience.
“Seven years ago, we initiated discussions on resilience here in Jamaica,” he said. “Six years ago, I established the first Global Resilience and Crisis Management Center at the University of the West Indies. Since then, we’ve established six more centers in different countries worldwide. Next week I’ll be heading to Brazil to establish another, with more to follow.”
Bartlett also used the opportunity to commend the Tourism Enhancement Fund, lead organizers of the Christmas in July initiative, for the significant economic impact of the event. “Christmas in July provides a marketplace for showcasing products, bringing together buyers and sellers. Today, over 205 exhibitors are present.”
The event has seen substantial growth, from 110 successful applicants in 2018 to 180 last year.
“In 2018, we saw earnings of over $50 million from this event,” Bartlett said. “In 2019, despite challenges, we still achieved over $30 million. Even in 2020, amidst a global pandemic, our resilient artisans managed to generate $4.83 million in just one month after the trade show. Last year, from the 20 per cent of participants who responded to our post-event survey, we recorded $20.3 million in earnings.”
Christmas in July is a premier event where corporate Jamaica, the tourism industry, gift shops, pharmacies and the diplomatic community come together.
It offers a unique opportunity for exhibitors to display their products to key buyers responsible for selecting tokens and gifts.
The event is a collaborative effort of the Tourism Linkages Network, a division of the Tourism Enhancement Fund, along with its partners, including the Jamaica Business Development Corporation, the Jamaica Hotel and Tourist Association, Jamaica Promotions Corporation, and the Jamaica Manufacturers and Exporters Association.
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